In advertising, we often look at "CPM" (Cost Per Mille/Thousand).

• SwifZip Rate: $50.00 CPM ($250 / 5)

• Solo Direct Mail: $500–$800+ CPM (including design, list, print, and postage)

• Typical Co-op Mailers (Valpak, etc.): Usually range from $150 to $450 CPM depending on the size of the ad and the market.

Why this is a "Win" for Advertisers

• In-home delivery: Physical mail has a much higher "open" or "view" rate than email or digital ads.

• Hyper-local targeting: Reaching 4500 to 5,000 specific neighbors.

• Logo & QR Integration: Logo & QR Code integration provide a bridge to your digital presence (Coupon/website/menu/booking) for a fraction of a cost per home.....$0.05 cents per mailbox!